Launch your perfume brand
Growing Global Fragrance Market: The global fragrance market is projected to grow from USD 33.6 billion in 2022 to USD 47.6 billion by 2028, with a CAGR of over 6.1%. This indicates robust consumer demand and space for new brands.
01
PROFITABILITY
There is no argument: perfume is one of the most profitable products for a brand, and one of the most desirable to introduce, both for its wide margins and its adaptability to the market. That is why it is feasible and attractive when you want to grow your bottom line.
02
INDEPENDENT BRANDS
Rise of Niche and Independent Brands: Consumers are shifting away from mass-produced fragrances towards niche, personalized, and artisanal perfumes. Independent brands are increasingly popular, driven by consumers’ desire for unique, high-quality products.
03
LUCRATIVE PROPOSITION
It's a highly appealing, fast-moving product that draws in consumers, with impulse buying playing a key role. In fact, introducing a signature fragrance line can significantly boost a brand's profitability, thanks to its strong presence within the product range.
04
BRAND VISIBILITY
It's no longer just about the commercial value it adds, but about what your brand communicates through its unique fragrance. Having your own perfume line enhances your brand, sets you apart, and boosts your market presence. It also expands your audience, potentially attracting a new consumer demographic.
05
EMOTIONAL CONNECT
Fragrances are one of the few products that spark instant desire, largely due to the emotional impact they carry and their association with happiness and how a scent makes us feel. On top of that, they are socially seen as an inspirational product, capable of forming a lasting bond with your customer.
06
LUXURY POSITIONING
In India, the luxury market, including fragrances, is expanding and consumers are increasingly looking for high-end, exclusive products with an increasing middle class and urbanization. Indian perfume brands that cater to local preferences, climates, and customs have great potential to succeed.
07
MORE SALES
More traffic, more frequent purchases, and a broader customer base: this is the proven formula for success when adding a personalized perfume to your portfolio. It naturally boosts sales, strengthens your brand positioning, and delivers rewarding results—especially when partnered with a reliable expert like Lab Of Scents.
08
DIVERSIFIED OFFERINGS
Introducing perfumes will diversify the
your current offerings, attracting new customers
and catering to the evolving needs and
preferences of your existing clientele. Launching a fragrance line can attract new customer profiles, including those specifically interested in perfumes, thereby broadening your target market.
10
PRIDE & PRESTIGE
Perfumes are often associated with luxury and exclusivity. By creating a fragrance line, your brand gains prestige and becomes more desirable to consumers.
09
UNTAPPED POTENTIAL
While consumer demand for perfumes, particularly fine, niche and luxury fragrances, is growing exponentially, the supply side is struggling to keep pace. This creates a significant opportunity for new perfume brands to enter the market, meet unmet demand, and carve out a niche by offering high-quality fragrances
